The American Brexit

Historical knowledge is crucial in our endeavor to form a correct opinion and take the most informed, pertinent stance in current affairs. Comprehensive historical knowledge is not the sweeping and oversimplified version of history that... Read More

Branding a Secular Organization Part 3: Getting the Word Out & Advanced Branding Techniques

In his three-part series on branding, Tom Kellogg laid out some basic rules for building a solid brand for your secular organization (Part 1) and then gave examples of how those rules can be put... Read More

Branding a Secular Organization Part 2: Logos, Banners, Mission Statements, and Venues

Yesterday, Tom Kellogg laid out the basic rules of branding your secular organization in Part 1 of “Branding a Secular Organization.” Today, he’ll tell you how to put those rules into practice through your organization’s... Read More

Branding a Secular Organization Part 1: How to Market Your Group to Attract and Keep Members

Note: This article is a continuation of “The Roots of Building a Secular Community” Read articles in that series here. Why is Branding So Important? A brand is the identity of an organization, what it... Read More