Why Donald Trump’s Most Loyal Supporters Remain Fiercely Devoted to Him
Photo by The Now Time on Unsplash For years, political observers have struggled to understand why Donald Trump’s most loyal supporters remain fiercely devoted to him—even when confronted with facts about policy failures, human rights abuses, or economic decisions that hurt working families. Many of those supporters—especially white evangelicals and ideologically rigid conservatives—show little trust in mainstream journalism, academic research, or expert consensus. Why is that?
A growing body of research suggests that the answer lies in the deep psychological and cultural mindset shared by many in this group—one that values faith-based reasoning over evidence-based thinking, and loyalty over empirical scrutiny.[1]
At the heart of this mindset is a powerful form of faith-driven epistemology—the belief that truth comes not from data, evidence, or testing, but from authorities who speak to one’s values, whether that’s religious leaders or charismatic political figures.[2] For many of Trump’s supporters, particularly among white evangelicals, this way of seeing the world has long shaped their views of science, history, and politics.[3] As a result, they’re more inclined to trust what feels true—what aligns with their identity or beliefs—rather than what is demonstrated through facts or reason.[4]
Psychological studies have long shown that individuals who favor this kind of intuitive reasoning—what some scholars call “experiential” thinking—are more vulnerable to misinformation and conspiracy theories.[5] In that environment, Trump’s style of speaking not only resonates; it becomes proof of authenticity.[6] He “tells it like it is,” regardless of whether his statements are verifiable or grounded in reality.[7]
This way of thinking also overlaps with what psychologists call right-wing authoritarianism—a personality style defined by strong allegiance to perceived legitimate authority, rejection of outsiders, and a preference for moral clarity over nuance.[8] Combined with social dominance orientation—the belief that hierarchy and power are natural and necessary—it creates a powerful lens through which many supporters view Trump not just as a politician, but as a protector of a threatened moral and cultural order.[9, 10]
That lens filters how they view the media. Numerous polls show that Trump’s base has very low trust in traditional news outlets.[11] A Pew Research Center report found that only about 14% of conservative Republicans trust national news sources like The New York Times, CNN, or NPR. Meanwhile, Fox News, Newsmax, and right-wing social media dominate their information.[12]
This distrust isn’t accidental—it’s cultivated. For decades, religious and conservative media have framed secular institutions as hostile to their values.[13] Evolution, climate change, systemic racism, even public health measures have all been portrayed as liberal conspiracies or threats to “traditional America.” Trump[14, 15] didn’t invent this worldview, but he has mastered it. He often paints himself in religious terms—as a kind of savior figure under attack from the forces of evil.[16] “They’re not after me,” he says. “They’re after you—I’m just in the way.” For many evangelicals, this sounds eerily familiar: the persecuted truth-teller standing firm in a fallen world.[17]
So when credible journalists report on the abuse of immigrants, or when government economists show how Trump’s budget will explode the deficit and gut health care for millions, many in his base simply reject the information as fake, biased, or anti-American.[18] It’s not just a difference of opinion; it’s a clash of worldviews. In this worldview, truth is about trust in a leader, not the testing of claims.[19] Authority is moral, not empirical.[20]
That helps explain why Trump’s base has remained largely immovable in the face of scandal and failure.[21] Their support is not transactional—it’s existential. He’s not just a candidate. He’s their defender in a world they feel is spinning away from them[22]
Thus, “fact checks” Trump’s falsehoods often fall flat with his most committed followers. It’s not that they don’t hear the facts—it’s that they don’t trust the people delivering them. And that dynamic, rooted in years of cultural distrust and a deep preference for revealed over reasoned truth, is one of the most powerful forces in American politics today.[23]
So what can humanists—those committed to reason, empathy, and evidence—do?
We must begin with humility. Facts alone are not enough. If we wish to persuade people who have grounded their identity in faith-based, authoritarian worldviews, we must engage not only their minds, but their moral imaginations. That means:
● Building relational trust before intellectual confrontation.[24]
● Framing reason as a moral good, not just a method of truth-seeking.[25]
● Asking sincere questions that invite reflection, rather than declaring superiority.[26]
● Telling emotionally resonant stories grounded in shared human values—compassion, fairness, dignity, and care for children and the vulnerable.[27]
● Highlighting betrayal—not of facts, but of the very people these leaders claim to protect. Frame policies that harm working families, immigrants, or the environment as violations of their own moral code.[28]
● Creating spaces where doubt is not punished but welcomed, mirroring the process many ex-believers describe as key to their journey out of fundamentalism.[29]
Humanism must become not only a system of reason, but a practice of reverent engagement—a way of being in the world that honors truth while understanding why people fear it. We must offer not only evidence, but belonging. Not just logic, but meaning.
Because in a society where cruelty is increasingly justified by faith and violence is sanctified by ideology, the defense of reason must be as emotionally intelligent as it is intellectually sound.
Only then can we reclaim the possibility of a shared reality. Only then can we meet faith-based authoritarianism with the most powerful alternative ever devised: dignity grounded in reason, compassion guided by truth, and democracy sustained by dialogue.
[1] Altemeyer, Bob. The Authoritarians (2006) This foundational book explores how right-wing authoritarianism (RWA) fosters submission to perceived legitimate authority, aggression toward out-groups, and a tendency to reject evidence that contradicts group loyalty.
→ Altemeyer’s free e-book
Hetherington, Marc J. & Weiler, Jonathan D. Authoritarianism and Polarization in American Politics (2009) Argues that Americans with authoritarian tendencies are more likely to adopt rigid worldviews and favor leaders who exhibit certainty and strength over nuance and evidence.
[2] Mark Noll – The Scandal of the Evangelical Mind (1994) Noll, a leading evangelical historian, argues that a significant strand of American evangelicalism historically rejects scientific and historical scholarship in favor of “revealed truth” from trusted religious authorities.
Susan Harding – The Book of Jerry Falwell: Fundamentalist Language and Politics (2000) Harding explores how fundamentalist Christian epistemology relies on narrative, testimony, and divine authority—what she calls a “language of revelation.” She argues that this mode of belief replaces critical inquiry with loyalty to spiritual leaders who define moral and factual truth.
[3] Stephen Skowronek, John Dearborn, and Desmond King – Phantoms of a Beleaguered Republic (2021) Explores how personalist, charismatic leadership, especially in populist movements, replaces institutional authority and norms with emotional allegiance. Trump’s appeal is tied to his ability to present himself as the only source of uncorrupted truth, undermining journalistic or scientific credibility.
Max Weber – “The Three Types of Legitimate Rule” (1919) Weber’s concept of charismatic authority directly applies: individuals defer to leaders perceived as having extraordinary insight or mission—not because of facts or logic, but because of emotional and moral identification.
Evangelicals and Suspicion Toward Science, History, and Secular Institutions
Arlie Russell Hochschild – Strangers in Their Own Land (2016) A landmark ethnographic study of Tea Party and Trump voters in Louisiana. Hochschild finds that many supporters trust their feelings, moral instincts, or religious leaders over environmental science or federal policy. She calls this tendency the “deep story”—an emotionally resonant narrative that trumps (pun intended) facts.
Andrew Whitehead & Samuel Perry – Taking America Back for God (2020): Documents how white Christian nationalism overlaps with anti-intellectualism, rejection of expertise, and a belief in divine authority over secular government or scientific evidence. They show this worldview is especially common among white evangelicals who support Trump.
[4] Dan Kahan – “Identity-Protective Cognition” (Yale Law School, multiple studies) Kahan’s research shows that people evaluation
Jonathan Haidt – The Righteous Mind: Why Good People Are Divided by Politics and Religion (2012) Haidt argues that moral and political beliefs are rootedt in what hey already believe.
Faith in “What Feels True” Over Objective Evidence
Katherine Stewart – The Power Worshippers: Inside the Dangerous Rise of Religious Nationalism (2019) Investigates the rise of Christian nationalism and shows how it creates a parallel reality—a belief system where the truth is defined by religious or political authorities and feeling right is more important than being correct.
[5] Epstein, Seymour et al. (1996). “Individual differences in intuitive–experiential and analytical–rational thinking styles.” Journal of Personality and Social Psychology Introduced the concept of Cognitive-Experiential Self-Theory (CEST), describing how some people process information using fast, emotional, intuitive reasoning, while others rely more on slow, logical analysis.Those favoring “experiential” (intuitive) thinking are shown to be more susceptible to emotionally appealing but false or unverified claims.
Pennycook, Gordon & Rand, David G. (2018). “Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated reasoning.” Cognition Demonstrated that individuals with lower cognitive reflection (less analytical thinking) are more likely to believe fake news, even when it aligns or conflicts with their political beliefs. People who rely on intuitive reasoning are less likely to check or question the accuracy of a claim.
Swami, Viren et al. (2014). “Analytic thinking reduces belief in conspiracy theories.” Cognition Found that individuals who scored higher in analytic thinking were significantly less likely to endorse conspiracy theories. Those using intuitive styles of thinking were more vulnerable to conspiratorial narratives and pseudoscience.
[6] Oliver, J. Eric & Wood, Thomas J. (2018). “Enchanted America: How Intuition and Reason Divide Our Politics.” University of Chicago Press Explores how populist political rhetoric (including Trump’s) resonates with people who prioritize intuitive reasoning, or what the authors call “intuitionists.” These individuals are more likely to accept conspiracies and reject expert knowledge. Trump’s appeal is attributed in part to his use of plain, emotionally charged language that “feels true” to these voters.
Mercier, Hugo & Sperber, Dan. The Enigma of Reason (2017) Argues that human reason evolved not to discover objective truth, but to justify our beliefs to others—especially within our group. As a result, people are more likely to believe emotionally compelling rhetoric from a trusted figure than a verified but impersonal fact.
[7] Hahl, Oliver; Kim, Minjae; Zuckerman Sivan, Ezra W. (2018). “The Authentic Appeal of the Lying Demagogue: Proclaiming the Deeper Truth about Political Illegitimacy.” American Sociological Review This paper shows how populist leaders like Trump are seen as “authentic” even when they lie, because their statements reflect a deeper narrative or emotional truth that their followers already believe. Supporters see Trump’s rejection of political correctness and disregard for factual accuracy as proof of his honesty and alignment with their worldview.
[8] The Authoritarian Personality (Adorno et al., 1950): Introduced the core traits—authoritarian submission, authoritarian aggression, and conventionalism—rooted in rigid adherence to authority, hostility toward outsiders, and strict moral norms Bob Altemeyer (1981, Quoted in Wikipedia and related works): Refined the earlier theory into the Right-Wing Authoritarianism construct (RWA), defining individuals high in RWA as strongly submissive to perceived legitimate authority, aggressive toward dissenters or “outsiders,” and highly conventional in values Altemeyer-style RWA scales and research: RWA is measured psychometrically and reliably predicts prejudice, voting behavior, conformity, and a preference for moral clarity and strength in leadership.
[9] Sidanius & Pratto (1994 onwards): Defined Social Dominance Orientation as an individual’s preference for group-based hierarchies and inequality—i.e. belief that power hierarchies are natural and desirable Research on SDO–RWA relations: SDO correlates weakly but independently with RWA (r ≈ .18). Together, they explain different facets of prejudice—RWA predicts hostility toward norm-threatening outsiders; SDO predicts generalized support for dominance and opposition to egalitarian policies.
[10] Combined effect on political allegiance (e.g. Trump supporters) Smith & Hanley (2025): A nationally representative analysis using American National Election Studies (ANES) data found that high scores on RWA (desire for a domineering leader; traditionalism; rejection of perceived outsiders) strongly predicted enthusiastic support for Donald Trump—even more than economic factors. That pattern aligns with RWA’s psychological profile of loyal submission to authority and moral-cultural threat perception.
[11] A June 2025 Pew Research Center report found that only about 21% of Republicans trust CNN, while 58% distrust it. Similarly, trust in outlets like The New York Times, NPR, and PBS is very low among conservative Republicans While trust in national news overall rose to 53% among Republicans in early 2025, conservative Republicans still lag with only ≈49% expressing any trust—far below levels among moderate or liberal Republicans, and much lower than the ≈81% trust rate among Democrats.v
A 2020 Pew study reported only about 15% of Republicans trust The New York Times, and around 15–16% trust NPR. By contrast, ~53% of Democrats trust NYT, and 46% trust NPR The same report noted broad distrust of major mainstream sources: for example, 42% of Republicans distrust The New York Times, 58% distrust CNN, and similar distrust percentages for NBC, ABC, and The Washington Post.
[12] Pew’s mid-2025 data shows that 56% of Republicans trust Fox News, while only a small fraction express trust in most other national outlets. The Joe Rogan Experience also tops trust among Republicans at 31% Pew and other sources emphasize the “inverse media environments” inhabited by Republicans versus Democrats—Democrats trust a broad range of outlets, whereas Republicans cluster around a handful led by Fox News and conservative voices According to Pew’s report on news sources usage, more than half of Republicans say they get their news from Fox News, compared to only ≈19% of Democrats. Coverage on broader media dynamics shows that right-leaning media ecosystems (like Newsmax, conservative podcasts, and allied platforms) dominate for that audience—creating echo chambers where content rarely challenges Trump’s narrative.
[13] Bill O’Reilly, Culture Warrior (2006) — famously portrays “secular-progressives” (S-Ps) as a coordinated force undermining American Christian values via control of media, academia, judiciary, and popular culture.
Historical analyses (e.g. dissertations on conservatism and the culture wars) trace how conservative media in the late 20th century explicitly targeted institutions representing civil rights, environmentalism, academia, and science as threats to traditional values.
[14] Chris Mooney, The Republican War on Science (2005) — documents how conservative-aligned scientists, think tanks, and religious groups systematically undermined trust in science on topics like climate change, evolution, and public health, portraying them as political threats rather than legitimate inquiry.
Merchants of Doubt by Naomi Oreskes & Erik Conway (2010) — a detailed study of how a small network of ideologically motivated scientists manufactured doubt about scientific consensus to serve conservative and market-oriented agendas, especially on climate change.
“From Anti-Government to Anti-Science” (American Academy essay) — traces conservative suspicion of scientific authority to broader distrust of government regulation; science became collateral damage in a lon-building ideological strategy.
[15] Reinforced narratives about evolution, climate change, systemic racism, public health
Conservative religious organizations like the Cornwall Alliance have consistently positioned climate activism as incompatible with evangelical theology, framing global warming “alarmism” as a secular conspiracy.
Studies of alternative media’s handling of COVID-19 show how outlets described public health measures as political manipulation or elitist control—reinforcing distrust in mainstream institutions during the pandemic.
[16] Reuters (March 2024): Covers how Christian media personalities like Lance Wallnau and Hank Kunneman portray Trump as a divinely anointed figure under spiritual attack, describing legal actions against him as persecution by the forces of evil.
The Guardian (April 2024): Notes that many evangelicals view Trump through biblical imagery, interpreting his candidacy as a fight against perceived anti-Christian bias, reinforcing a savior-like self-image.
AP News (“Jesus is their savior, Trump is their candidate”): Describes how Trump’s rallies and merchandise increasingly merge religious symbolism (“Jesus is my Savior, Trump is my President”), reflecting a narrative in which he defends Christian identity.
[17] Christian media framing: Christian broadcasters consistently portray Trump as being attacked for upholding Christian truth, mirroring persecuted-prophet archetypes in evangelical theology Reuters.
Academic commentary on evangelical political identity (e.g., Renn’s The Three Worlds of Evangelicalism) explains how conservative Christians increasingly view secular institutions and liberal academia as hostile, reinforcing a siege mentality and aligning with Trump’s portrayal of culture war persecution.
[18] Vallone, Ross & Lepper (1981) introduced the hostile media phenomenon, showing that individuals with strong preexisting beliefs assume neutral news is biased against them and interpret it as hostile.
Perloff (2010) and others meta-analyses document four mechanisms—selective recall, categorization, differential standards, and prior bias—that cause audiences to dismiss unfavorable factual reporting as propaganda Wikipedia.
Tsang (2020): shows how partisans evaluate identical stories as fake or biased depending on ideological alignment—a clear case of motivated perception of immigration, economic, or policy news.
Thaler (2020): via experimental work, demonstrates politically motivated reasoning in areas like immigration, crime, racial discrimination, and public policy—illuminating how disbelief in credible reporting is identity-driven.
[19] Authority Bias (Milgram and related): individuals disproportionately believe and follow perceived legitimate authority—regardless of empirical evidence—and often trust leaders over experts Authority Bias (Milgram and related): individuals disproportionately believe and follow perceived legitimate authority—regardless of empirical evidence—and often trust leaders over experts.
System Justification Theory (Jost et al.): explains how individuals defend their preferred social systems against perceived threats—favoring moral legitimacy and hierarchy over factual dissent Wikipedia.
Right-Wing Authoritarians (Altemeyer): people high in RWA are predisposed to disregard empirical reasoning, instead placing moral trust in leaders who affirm their worldview; they compartmentalize and ignore contradicting facts.
[20] Harvard Law Review (2012): discusses how motivated reasoning and identity-based values erode trust in courts and experts, leading individuals to discount empirical testimony that contradicts their moral or symbolic worldview Harvard Law Review Oxford Academic chapter, Bias and Belief outlines how cognitive dissonance and motivated denial make it hard to accept disconfirming evidence—even if empirically sound Oxford Academic.
[21] Research from UC Berkeley describes Trump’s support as cult-like intensity, rooted in cultural, racial, and economic dislocation. Scholars characterize it as a psychological phenomenon anchored in identity and perceived threat—not policy payoff.
Todd Gitlin’s essay The Enigma of Constancy: The Resilience of Trump’s Baseargues that the base is “resilient” and unwavering even amid scandal, highlighting deep emotional commitments rather than rational calculation Salmagundi Magazine.
A recent analysis from sociologists using ANES data shows authoritarian dispositions and in-group loyalty predict stronger support—even when economic or policy interests suggest otherwise. This base sees Trump as existential defender rather than just a candidate.
[22] Studies on identity fusion reveal a psychological alignment where supporters internalize Trump’s welfare as their own—leading to belief that his successes and failures reflect directly upon their identity. This fusion reinforces an existential form of support, impervious to objective critiques or scandals ResearchGate.
Social psychology literature on group-fusion phenomena shows that groups under perceived threat consolidate around a leader, granting them moral authority to represent and protect the in-group.
Communication scholars note that Trump’s rhetorical style frames him not as a standard politician but as an identity leader on behalf of a threatened “us” versus “them”. This positioning elevates him beyond transactional politics into existential symbolism.
Stephen Reicher and colleagues describe Trump as an “entrepreneur of identity”, constructing a mobilizing narrative where followers see him as their only viable defender. This dynamic is stronger than any disillusionment over scandals Even when confronted with factual reporting, indictments, or policy failures, the core base remains unwavering. Researchers find that identity confirmation, emotional investment, and perceived existential crisis override objective judgments or disapproval of scandals.
[23] Why fact-checking often fails among committed followers: Motivated Reasoning & Trust in Source.
Michael Thaler (2020) found that individuals interpret factual corrections not purely by content but by whether the source aligns with their beliefs—evidence of politically motivated reasoning driving resistance or rejection of fact-checking.
Psychological literature on confirmation bias shows that individuals selectively process evidence—from rejecting facts outright to interpreting neutral information through an identity-protective lens Wikipedia.
Source Credibility Over Facts: Motivated reasoning research demonstrates people evaluate experts not on predictive accuracy, but on perceived alignment with their identity group. If they distrust the source—even if facts are accurate—they reject the information.
2. Empirical studies on backfire and limited trust in corrections
The Harvard Kennedy School Misinformation Review found that “disputed” tags on Trump tweets had no corrective effect on his supporters—and for some politically engaged Trump voters, actually reinforced belief in the misinformation instead of dispelling it Despite fact-check actions like warning labels, experimental evidence shows that among those who distrust fact-checking institutions, the labels may be ineffective or seen as confirmation of bias, further reducing trust in the correction Misinformation Review+.
3. Underlying psychological drivers: cultural distrust and moral truth bias
Identity and Worldview over Empirical Truth
vResearch on epistemic motivation—such as the need for cognitive closure—shows that individuals with a high need for certainty prefer ideological consistency and moral coherence over changing beliefs based on new facts Wikipedia.
Trumpism literature (e.g. Robert Jay Lifton, Timothy O’Brien) describes how Trump and his media ecosystem delegitimize objective reality, positioning Trump as the only trusted source—thereby cultivating deep distrust in other authorities and fact-checkers Wikipedia.
[24] Key Insight: People are more likely to revise their views when they feel emotionally safe and respected—not when they are humiliated or corrected.
Jonathan Haidt, The Righteous Mind: Why Good People Are Divided by Politics and Religion (2012)
– Argues that moral reasoning is largely post hoc; persuasion happens by addressing shared values and relationships first.
Peter Boghossian & James Lindsay, How to Have Impossible Conversations (2019)
– Offers practical tools for building rapport, emotional safety, and trust before raising controversial topics.
Mónica Guzmán, I Never Thought of It That Way: How to Have Fearlessly Curious Conversations in Dangerously Divided Times (2022)
– Advocates for curiosity-driven dialogue to create the conditions where intellectual openness becomes possible.
[25] Key Insight: If reason is perceived as cold or anti-human, it will be rejected. Presenting it as morally grounded and compassionate reframes it as a virtue.
Steven Pinker, Enlightenment Now: The Case for Reason, Science, Humanism, and Progress (2018)
– Defends reason not just as method but as a deeply moral force behind social progress and human dignity.
Anthony Appiah, The Lies That Bind: Rethinking Identity (2018)
– Shows how reason can be used to ethically interrogate identity and traditions without contempt.
George Lakoff, Moral Politics: How Liberals and Conservatives Think (2nd ed., 2002)
– Argues that moral frameworks underlie all political reasoning; framing matters as moral issues, not mere data disputes, is essential.
[26] Key Insight: Asking questions encourages critical thinking and self-generated insight, which is more persuasive than direct argument.
Chris Voss, Never Split the Difference: Negotiating As If Your Life Depended On It (2016)
– From an FBI negotiator, emphasizes using calibrated, empathetic questions to diffuse tension and build understanding.
Peter Boghossian, A Manual for Creating Atheists (2013)
– Introduces the “Socratic method” of respectful, question-based engagement with believers to encourage doubt and reflection.
William J. Doherty, The Citizen Therapists for Democracy Toolkit (2017)
– Emphasizes the use of open, values-based questions to create self-reflective dialogue in polarized communities.
[27] Key Insight: People are far more influenced by narrative and emotionally charged examples than by abstract facts.
Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human (2012)
– Explores how storytelling shapes belief, identity, and behavior—across cultures and ideologies.v
Marshall Ganz, Why David Sometimes Wins (2009)
– Political organizer who teaches the power of public narrative—using personal, values-driven stories to mobilize change.v
Brené Brown, Daring Greatly (2012)
– Highlights the power of vulnerability, empathy, and storytelling in creating connection across divides.
[28] Key Insight: People are more likely to reconsider their loyalties when they feel morally betrayed—not merely misinformed.
Arlie Russell Hochschild, Strangers in Their Own Land: Anger and Mourning on the American Right (2016)
– Reveals how many working-class conservatives feel betrayed by economic elites, and how narratives of betrayal can shift perspectives.
Anand Giridharadas, Winners Take All: The Elite Charade of Changing the World (2018)
– Explores how elites—including charismatic political figures—cloak self-interest in moral rhetoric, betraying their supporters.
George Lakoff, Don’t Think of an Elephant! (2004, 2014)
– Describes how reframing can reveal the internal contradictions of conservative narratives.
[29] Key Insight: Many ex-believers report that what changed them wasn’t argument, but encountering others who modeled curiosity and non-judgmental questioning.
John W. Loftus, The Outsider Test for Faith (2013)
– Encourages believers to evaluate their own beliefs as if they were outsiders, in a non-threatening space.
Key Insight: Many ex-believers report that what changed them wasn’t argument, but encountering others who modeled curiosity and non-judgmental questioning.
John W. Loftus, The Outsider Test for Faith (2013)
– Encourages believers to evaluate their own beliefs as if they were outsiders, in a non-threatening space.
Key Insight: Many ex-believers report that what changed them wasn’t argument, but encountering others who modeled curiosity and non-judgmental questioning.
Seth Andrews, Deconverted: A Journey from Religion to Reason (2012)
– Memoir of a former Christian radio host turned atheist, showing the emotional complexity of leaving faith.
Marlene Winell, Leaving the Fold: A Guide for Former Fundamentalists and Others Leaving Their Religion (1993)
– Clinical psychologist’s guide to recovery from authoritarian religion, emphasizing the need for safe, validating environments for doubt.
